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DIGITAL MARKETING CONSIST OF

SMM ( social media marketing)
SMO ( Social media optimization)
PPC ( Pay per click)
Google Ads
Google Analytics
Email Marketing
Facebook 
Linked
Instagram
and so on

1.SEO ( Search engine optimization)
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. 

2.SMM ( social media marketing)
Social media marketing is the use of social media platforms and websites to promote a product or service. It also includes paid ads.

3.SMO ( Social media optimization) 
Social media optimization is the use of several social groups and communities to generate publicity to increase the awareness of a product and service.

4. Pay-per-click (PPC), is an internet advertising model used to get clicks to websites, in which an advertiser pays to the publisher.

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content.


(SEO) SEARCH ENGINE OPTIMIZATION TECHNIQUES

ON-PAGE SEO:- ( Also known as on-site SEO)

If you want to get a higher rank on SERP. you will have to optimize
( heading, HTML tags, Title, Meta and header, content and images).

ON PAGE (SEO) TECHNIQUES

KEYWORD RESEARCH
  1. POST TITLE 
  2. PERMALINKS
  3. META DESCRIPTION 
  4. QUALITY CONTENT
  5. KEYWORD PLACEMENT
  6. USE KEYWORD AT RIGHT PLACE
  7. IMAGE OPTIMIZATION
  8. PROPER USE OF HEADINGS
  9. INTERNAL LINKING

OFF-PAGE SEO: ( Off-Page SEO” refers to all of the activities that you and others do away from your website)

OFF-PAGE TECHNIQUES


  1. Article submission
  2. Social media networking
  3. Blog post
  4. Forum marketing
  5. Search engine submission
  6. Directory submission
  7. Social bookmarking

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